Digital technology continues to rapidly transform the magazine publishing and media industry. In 2011, Folio and CDS Global developed the first-ever industry study to gauge how media companies are using digital to drive their businesses forward and better serve readers and advertisers. The study, Monetizing the Digital Revolution, drew an overwhelmingly positive response providing significant insight into the level of digital investment, revenue growth and direction of the industry.
To monitor the continual transformation of the industry, Folio and CDS Global have developed a second edition of the study. New to this edition is the inclusion of business-to-business media companies, expanded reach into the full North American publishing market, and more in-depth analysis of digital revenues, expenses and profitability.