Industry Articles

Bridging the digital subscriber gap
ESPN asked CDS Global to help connect the two databases so the company could identify print subscribers who had not yet signed up for Insider.

Twenty tweetable truths about magazines
Dozens of myth-busting facts about magazines tweetable in 140 characters or less from the Magazine Publishers of America.

Using on-demand technology to maximize marketing initiatives
Retailers are recognizing that on-demand technology platforms provide them with tools to take direct control over their marketing and merchandising and enable them to provide unique and personalized shopping experiences for their customers – all while improving operating efficiencies.

More Demand for Outsourcing
In an industry currently undergoing radical changes – the migration to electronic payments, the convergence of payments and document processing, and mounting regulatory pressures, to name a few – outsourcing stood out as the hottest topic at last month’s TAWPI 2008 Forums & Expo in Orlando.