By now we all know that you say tomato and I say to-mah-to, and weve agreed to disagree over potatoes and po-tah-toes, but if you work in a nonprofit with a diverse revenue sources, you might struggle with defining your constituent groups. Are they members? Subscribers? Donors? Does it matter? — Actually, it does.
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Higher educational institutions are having to increase student tuition in large part to cover operational and fundraising expenses. Outsourcing gift processing, mail acknowledgement and using donor data more effectively can help bring these expenses down and potentially slow the rise of tuitions.
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CDS Global is proud to support JDRF in Iowa for their One Walk fundraiser on May 16th. We will be on the ground volunteering and walking to help support diabetes research. JDRF is also able to lower costs and improve efficiency by using CDS Global’s donation processing and donor acknowledgement solutions. It’s a Win-Win!
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Listening to 7 days of pledge drives on NPR is can be annoying for sustaining members givers. Why not offer these loyal donors with incentives to bypass the pledge drive and continue to listen to NPR’s great programing uninterrupted.
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Time flies when youre having fun Its hard to believe that its been over a year since Kevin Schulman, Leslie Monk and I spoke on the webinar discussing Donor Data: The Key to Donor Retention. What remains the same is the relevance and importance of everything we discussed last March. In fact, 365+ days later its decidedly even more important that nonprofits begin using and integrating the data that is readily available about their donors.
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You never forget the first time. Words matter (again). And what Alec Baldwin said Its amazing how things have changed. In years past, for as long as I can remember, Ive dreaded those times of the year when my local NPR station (KUT) would rudely interrupt my regularly scheduled programming to conduct pledge drives. Cmon, […]
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Six ways nonprofits use their powers for awesome: fundraising lessons from Bridge Conference 2014 The Top Controversial For-Profit Marketing Techniques That Become Awesome and Ethical When Applied to Nonprofit Marketing Wow. What a title. When I was asked by Thorin McGee, Editor-in-Chief of Target Marketing, to speak at the 2014 Bridge Conference last Thursday, I […]
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It occurred to me after my last post that Id overlooked (under-listened to?) one more savvy fundraising technique used by my local National Public Radio station: Dont have a fund drive Dont have a pledge drive… And dont ask for contributors… Instead, have a membership drive! Fundraisers, words matter. Despite the fact that the macro-level […]
Read MoreIm an NPR junkie, so when that time of the year rolls around (spring and fall fund drives), I get a bit depressed. Not that I dont really, really appreciate the efforts of KUT, my local NPR station here in Austin, but cmon. Its the same appeals, over and over again, day in and day […]
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The recent NY Times article about Lindsay Beck and her vision for creating a stock market for nonprofits got me thinking. Her premise is a fascinating variation on the theme of incorporating more business grade best practice into the business of running a nonprofit, and it makes sense. Continuing along on that train of thought, […]
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