Whats in a Name? Defining Donors, Members and Subscribers
July 1, 2015By now we all know that you say tomato and I say to-mah-to, and weve agreed to disagree over potatoes and po-tah-toes, but if you work in a nonprofit with a diverse revenue sources, you might struggle with defining your constituent groups. Are they members? Subscribers? Donors? Does it matter? — Actually, it does.
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