What are three things to know about the media industry

What are Three Things To Know About Data & Digital in the Media Industry?

June 5, 2015





Learn three key highlights from the study on the state of the media industry. Media Marketing Manager Casey Rush, outlines what you need to know from this comprehensive report provided by CDS Global and Folio. Hint: It’s all about digital and data folks!

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NPR Time to Give

Sustaining Memberships: What NPR Can Learn From For-Profit Media Companies

April 13, 2015





Listening to 7 days of pledge drives on NPR is can be annoying for sustaining members givers. Why not offer these loyal donors with incentives to bypass the pledge drive and continue to listen to NPR’s great programing uninterrupted.

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Magazine Publishing and Digital Subscription Mangement

Magazine Publishing in the Era of Subscription Business

December 17, 2014





Earlier this year, I worked with CDS Global on a high-level report on the new “subscription economy”—the dynamic new sector best exemplified in the broader culture by companies like Netflix, HBO GO and Spotify. Software is sold by subscriptions these days, as is access to warehouse stores, and more. By 2015, Gartner predicted in 2011, […]

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magazines using big data to counter top industry challenges

It’s All in the Data: Bringing Precise Targeting to the Publishing and Media World

October 7, 2014





How the magazine industry can use data to address four major media industry challenges.

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Magazine Media Disruption and Experimentation by CDS Global Chairman Malcolm Netburn

Magazine Media, from Disruption to Experimentation

July 8, 2014





  On June 19, I spoke at the IDEAlliance PRIMEX EAST Conference, which brought together leaders in creative, print and publishing for an engaging discussion on content distribution and media communication across print and digital. As a conference keynote, I delivered a talk entitled “From Disruption to Experimentation: The Power of Magazines,” which outlines my […]

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Three Beliefs for the Future of Magazines: My FMA Hall of Fame Remarks

October 11, 2013





  On Oct. 9, I had the opportunity to enjoy the Fulfillment Management Association’s annual FMA Day in a much different way than I have in the past. In the presence of family members, colleagues, co-workers and friends, I humbly accepted my award as this year’s inductee into the FMA Hall of Fame. This is […]

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FMA Day 2013: Malcolm Netburn Named Hall of Fame, Newt Gingrich Goes Party Crasher and Buzzfeed Says Mobile is End All Be All

October 9, 2013





Yesterday, the Fulfillment Management Association hosted its annual FMA Day – and what a dynamic day that turned out to be! Newt Gingrich crashed CDS Global’s celebratory dinner party, but not before the FMA formally named CDS Global CEO Malcolm Netburn the year’s Hall of Fame recipient, an honor awarded once a year to the […]

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In Media? Why You Need to Join Me and SiliconAlley.com at DARC, NYC’s Drone Conference

October 8, 2013





In media, journalism or R&D? Listen carefully: you cannot ignore the rapidly-emerging media industry impacts of drones and unmanned aerial vehicles (UAVs). According to disruptive technology analyst firm Altimeter Group, human-piloted drones are among 2013’s thirty digital disruptions that will “affect consumers, business, government, [and] the global economy with accelerating speed, frequency and impact.” I […]

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CDS Global’s Summit 2013: Pics, Presos, Tweets and Recaps

October 1, 2013





  A couple weeks ago CDS Global threw its annual magazine industry client summit in its headquarters home city, Des Moines, Iowa, also proudly known as the heart of the Silicon Prairie. More than 200 industry experts, colleagues and peers attended, representing industry leaders such as Hearst, Condé Nast, Meredith, National Geographic, Rodale, Christianity Today, […]

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On the Past, Present and Future of Magazines: My Recent Interview with Media Maven Bo Sacks by Malcolm Netburn

September 30, 2013





It isn’t very often that one is given the opportunity to stop time.  In this case, the chance to reflect upon, assess and comment about the past, present and future of a company and an industry.  Bob Sacks, a leading media industry pundit, recently gave me that opportunity by asking fourteen broad, deep and insightful […]

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