Jamey Heinze, CDS Global Chief Marketing Officer presenting at 2014 Bridge Conference for Fundraising and Nonprofit Integrated Marketing

Six Ways Nonprofits Use their Powers for Awesome

July 16, 2014





Six ways nonprofits use their powers for awesome: fundraising lessons from Bridge Conference 2014 The Top Controversial For-Profit Marketing Techniques That Become Awesome and Ethical When Applied to Nonprofit Marketing Wow.  What a title.  When I was asked by Thorin McGee, Editor-in-Chief of Target Marketing, to speak at the 2014 Bridge Conference last Thursday, I […]

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Why Nonprofits Should Take a Cue from NPR

April 4, 2014





I’m an NPR junkie, so when “that time of the year” rolls around (spring and fall fund drives), I get a bit depressed.  Not that I don’t really, really appreciate the efforts of KUT, my local NPR station here in Austin, but c’mon.  It’s the same appeals, over and over again, day in and day […]

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Upcoming Webinar – Completing the Donor Picture

November 26, 2013





Next Week’s Webinar – Completing the Donor Picture Join us Thursday, Dec. 5, 2013 at 2:00 p.m. ET to engage with industry and data analytics experts as we discuss: the pros and cons of the traditional use of donor data. powerful insights gained from overlaying lifestyle information with known donor information. looking beyond known donor touchpoints and […]

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Open Source Development Within The Organization





Open source software is a beautiful and dangerous thing.  The beautiful part is that you can attract many people to contribute to the project.  The dangerous part is that you can attract many people to contribute to the project. Software developers enjoy writing code.  If we didn’t, we would probably pick a different profession.  This, […]

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Calling for a Great User Experience: CDS Global’s New iCare Contact Center Application

November 22, 2013





  If you’ve ever visited the CDS Global Contact Center, you probably left with a keen appreciation for how talented our Customer Service Representatives are…and relief that you don’t have their jobs!  Our CSRs have to deal with the gamut of human emotions and personalities from customer calls, remember our client needs and policies, and […]

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