NPR Pledge Drive

More fundraising lessons from NPR’s “membership” drives.

November 13, 2014





You never forget the first time.  Words matter (again).  And what Alec Baldwin said… It’s amazing how things have changed.  In years past, for as long as I can remember, I’ve dreaded those times of the year when my local NPR station (KUT) would rudely interrupt my regularly scheduled programming to conduct pledge drives.  C’mon, […]

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How Nonprofits Can Tap into Donor Data to Boost Donor Retention

August 5, 2014





It’s a given that any nonprofit would like to turn donors into lifetime givers who donate on a recurring basis. And it’s no wonder. According to research by Blackbaud, donors who are set up to donate on a monthly basis give 600-800% more than those who donate once a year. To stay top of mind […]

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Value Your Volunteers By Making Their Time Count

April 24, 2013





I saw a recent Tweet from fundraising consultant/speaker Stephen Pidgeon (@StephenPidge); “I don’t want to give money to a charity. I want to change the world with my money.”  What a great way to put what so many more people are thinking these days when it comes to not only  their money, but also their […]

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