NPR Pledge Drive

More fundraising lessons from NPR’s “membership” drives.

November 13, 2014





You never forget the first time.  Words matter (again).  And what Alec Baldwin said… It’s amazing how things have changed.  In years past, for as long as I can remember, I’ve dreaded those times of the year when my local NPR station (KUT) would rudely interrupt my regularly scheduled programming to conduct pledge drives.  C’mon, […]

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How Nonprofits Can Tap into Donor Data to Boost Donor Retention

August 5, 2014





It’s a given that any nonprofit would like to turn donors into lifetime givers who donate on a recurring basis. And it’s no wonder. According to research by Blackbaud, donors who are set up to donate on a monthly basis give 600-800% more than those who donate once a year. To stay top of mind […]

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Upcoming Webinar – Completing the Donor Picture

November 26, 2013





Next Week’s Webinar – Completing the Donor Picture Join us Thursday, Dec. 5, 2013 at 2:00 p.m. ET to engage with industry and data analytics experts as we discuss: the pros and cons of the traditional use of donor data. powerful insights gained from overlaying lifestyle information with known donor information. looking beyond known donor touchpoints and […]

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