NPR Pledge Drive

More fundraising lessons from NPR’s “membership” drives.

November 13, 2014





You never forget the first time.  Words matter (again).  And what Alec Baldwin said… It’s amazing how things have changed.  In years past, for as long as I can remember, I’ve dreaded those times of the year when my local NPR station (KUT) would rudely interrupt my regularly scheduled programming to conduct pledge drives.  C’mon, […]

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The Number One Thing That Will Push Your Board’s Success!

May 10, 2013





We talk a lot here about the importance of laying out expectations and roles with Board Members. And there is no question that it  is super-important to do so. If they don’t understand their role as a volunteer and your role as a staff leader, you are signing yourself up for (at best) a sub-par, […]

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