NPR Pledge Drive

More fundraising lessons from NPR’s “membership” drives.

November 13, 2014





You never forget the first time.  Words matter (again).  And what Alec Baldwin said… It’s amazing how things have changed.  In years past, for as long as I can remember, I’ve dreaded those times of the year when my local NPR station (KUT) would rudely interrupt my regularly scheduled programming to conduct pledge drives.  C’mon, […]

Read More

Understanding the Nonprofit “Imagination Gap” (Part II)

September 17, 2014





CDS Global is delighted to feature Brian Reich as a guest blogger. Brian Reich is founder and managing director of the information strategy firm little m media, and author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society. He is well known for his expertise in new media, Web 2.0, social networks, mobile, […]

Read More

Understanding the Nonprofit “Imagination Gap” (Part I)

July 25, 2014





CDS Global is delighted to feature Brian Reich as a guest blogger. Brian Reich is founder and managing director of the information strategy firm little m media, and author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society. He is well known for his expertise in new media, Web 2.0, social networks, mobile, […]

Read More

Hoping for Marketing Fireworks at the AMA Nonprofit Marketing Conference

July 8, 2013





  This month we celebrated Independence Day. And what would a July 4th celebration be without fireworks? The CDS Global nonprofit team can’t wait to hit the 2013 AMA Nonprofit Marketing Conference next week, which guarantees to offer sure-fire ways to spark some fireworks and new ideas throughout your marketing efforts to help you better […]

Read More

The Number One Thing That Will Push Your Board’s Success!

May 10, 2013





We talk a lot here about the importance of laying out expectations and roles with Board Members. And there is no question that it  is super-important to do so. If they don’t understand their role as a volunteer and your role as a staff leader, you are signing yourself up for (at best) a sub-par, […]

Read More

Value Your Volunteers By Making Their Time Count

April 24, 2013





I saw a recent Tweet from fundraising consultant/speaker Stephen Pidgeon (@StephenPidge); “I don’t want to give money to a charity. I want to change the world with my money.”  What a great way to put what so many more people are thinking these days when it comes to not only  their money, but also their […]

Read More