Google Plus
CDS Global - A Hearst Company Logo

Resources

  • White Paper: Magazines and the New Subscription Economy





    The digital revolution, the rise of the Internet, the proliferation of free content – all these forces of economic disruption have required the print-magazine industry to adapt, on the fly, leading to the birth of “The Subscription Economy.” This White Paper goes over examples of “Subscription Economy” working in the Media industry.

    Learn more
  • White Paper: Donations Processing: More Than Just the Money





    It may have been a while since you took a look, but donations processing has officially grown up. No longer just an unsecure, logistic-riddled, back-office function to get money in the bank as fast as possible, donations processing is emerging as a key component of donor care and stewardship. Many nonprofits and fundraisers are now […]

    Learn more
  • White Paper: What Magazine Media Can Learn From TV Now





    CDS Global is pleased to have partnered with Folio: to deliver What Magazine Media Can Learn from TV Now, which dives into what our counterparts in the world of TV are doing with subscription models and the ways we can leverage their work to increase our engagement with media customers.

    Learn more
  • White Paper: The Power of Data: Proven Models for Consumer Marketing Success





    In an ever-competitive marketing climate, consumer marketers need the perfect formula to attract those prospects with a high propensity of becoming loyal, paying customers. This white paper details strategies for marketers to effectively acquire new and market to existing customers, gain better insight into ideal customers and leverage marketing best practices when leveraging resources of […]

    Learn more
  • White Paper: The Power of Intelligent Selling





    The cross-sell marketplace is extremely competitive, forcing sales strategies to rapidly and constantly evolve. Market leaders and innovative product providers are continually challenging their team of strategic visionaries to go above and beyond normal online parameters to create the ultimate interactive, intelligent and integrated cross-sell solution. Want to learn more?

    Learn more
  • White Paper: What Keeps You Up at Night? Creating Systems to Deal with Nonprofit Challenges





    Today’s nonprofits are faced with many challenges – with each difficulty taking energies away from the organization’s mission at hand. Increased donor and board scrutiny, a need for prompt and organized acquisition and retention strategies, the pressures of operational efficiency and dated technology systems have all taken a toll on those striving to help their […]

    Learn more
  • White Paper: Monetizing the Digital Revolution





    As readers, subscribers and customers access content and information on multiple digital platforms, traditional magazine publishing business and distribution models are being fundamentally transformed. To continue to track these changes, Folio and CDS Global have developed the third edition of the media industry benchmarking report, Monetizing the Digital Revolution. This report includes survey data from […]

    Learn more
  • White Paper: Methods to Maximize Your Distribution Processes





    In the decade following the explosion of Internet commerce, consumers and merchants have become connected like never before, with the ability for merchants large and small to distribute their goods in the world of eCommerce. Merchants marketing their products are realizing that it is becoming a necessity to no longer be restricted by the brick-and-mortar […]

    Learn more
  • White Paper: Harnessing the Power of Integrated Marketing in the Era of Digital Disruption





    Twenty years ago, the consumer’s path to purchasing decisions was linear and simple: view a TV or print ad, go to a store, compare options, select the best choice and buy it. Today’s consumers traverse a tangled web of touch points such as social media, catalogs, Web pages, peer reviews, print ads, price comparisons and […]

    Learn more
  • White Paper: From Caging to Campaigns: Reducing Costs and Driving Revenue in Today’s Economy





    The effects of a challenging economy on both global and local levels have created a complex yet solvable problem for nonprofit senior management. While the number of donors remain strong, the average gift they give is much lower. At the same time, donors who have had to struggle too with tightening their own household or […]

    Learn more