White Paper: State of the Media Industry: Benchmarks & Trending Study – 2014
Change happens exponentially. The fast-paced times we live in have turned business models and jobs upside down. And the ways in which we interact with subscribers is fundamentally different from 10 years ago – or even five years ago.
CDS Global is pleased to have partnered with FOLIO to deliver this detailed “State of the Media Industry” study covering how both consumer and business-to-business media companies are using digital technology to drive their business forward. The study also provides significant insight on the digital direction of the industry. A primary source of information for this study is an exclusive survey of 331 executives representing a wide cross-section of media companies and magazine publishers.
Our report provides unique data and insights on how digital technology is transforming the media and magazine publishing industry. It includes data analytics on media consumers. Also presented in this report:
- Top digital priorities
- Industry benchmarks on the use of over 50 digital services and initiatives
- Digital’s percentage of industry gross revenue
- Digital revenue growth rates and outlook
- Digital customer relationships and outsourcing
- Mobile’s impact
- Biggest opportunities in Media